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The influence of children on buying decision making of parents
Spišiaková, Barbora ; Chylíková, Hana (advisor) ; Fridelová, Vendula (referee)
The diploma thesis deals with the influence of children on buying decision making of their parents. For this purpose, the thesis is divided into four parts, the first three parts being theoretical. The introductory chapter focuses on the personality of a person in connection with consumer behavior of adults. Adult buying and consumer behavior, as well as buying decision process, including its phases, are further included in the second chapter. The third chapter describes the family and its impact on buying decisions, specifies children as consumers and focuses on their influence on the buying decisions of parents. In the last, practical part of the thesis, was conducted a research to find out the impact of children on the buying decisions of their parents.
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Buying decision process in the market of mobile phones
Szelesová, Anita ; Koudelka, Jan (advisor) ; Čechurová, Lenka (referee)
The goal of the master's thesis is to analyse the buying decision process in the market of mobile phones and determine the phases of the buying decision process focusing on individuals in the Czech and Slovak markets. In the theoretical part the thesis focuses on different views on the buying decision process and presenting the factors that affect the process of decision making. In the practical part the greatest attention is dedicated to the research of the consumer buying decision process in the market of mobile phones based on data from MML - TGI and a questionnaire survey. The analysis realized on the basis of Microsoft Excel tables and charts. In the conclusion of the thesis the obtained results are summarized with focus on the phases of the buying decision process and its factors in the market of mobile phones and marketing suggestions.
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User Rating and its Impact on the Willingness to Buy in Online Environments
Kovářová, Veronika ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The goal of this Bachelor Thesis is to define the impact of reviews on potential customers in the online environments. It defines the types of reviews that influence customers positively in their buying decision process and which of them do not have a requisite value for potential customer. Reviews will be compared not only from the structuring or no-structuring viewpoint but also from the content of the published text: its form, length, expertises and language quality. To determine the above will be used the contact method or qualitative research in the form of a personal interview with voluntary respondents who will be contacted via the social network. The goal of the research will not be only to determine what the reviews have the greatest informative value for users, but also to define what form of expression reviewers prefer and how to ensure that consumers will write a valuable and quality reviews.
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Consumer Behaviour of Households
Netrdová, Blanka ; Bartošová, Jitka (advisor) ; Krejčová, Iva (referee)
The thesis is focused on the consumer behavior of the households in the period from 2003 to 2013. The theoretical part is divided into two parts, household consumption from the perspective of marketing, and from the perspective of economics. In the marketing section explains the concepts of consumer, household, consumer credit, consumer behavior, consumer predisposition and the buying decision process. In the section dedicated to economics concepts are explained, the budget line consumption, preferences, and surplus consumer's optimum. In the methodological part of the work describes the secondary sources from which I draw the data in the practical part. Listed here are provided for the investigated questions. The practical part includes information about the average income per person per year, the average expenditure per person per year, and also about the structure of consumption. I'm watching whether consumer behavior affect different criteria, for example, the age of the person at the head of the household, the size of the municipality in which the person lives in the household, the head of the household or education of the person at the head of the household. In conclusion is a summary of the collected data.
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Determinants of Customer Satisfaction in Shopping Behavior
Joukl, Jiří ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The goal of this Bachelor Thesis is to describe the regularities of customer behaviour, to describe the consumer decision process, to aim to the post-acquisition process and methods of its analysis and to apply the acquired knowledge to the analysis of the post-acquisition behaviour of the customers of the Czech telecommunication company Telefonica Czech a. s.
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Determinants of Customer Satisfaction in Shopping Behavior
Zeman, Matěj ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The goal of this Bachelor Thesis is to describe the regularities of customer behaviour, to describe the consumer decision process, to aim to the post-acquisition process and methods of its analysis and to apply the acquired knowledge to the analysis of the post-acquisition behaviour of the customers of the Czech telecommunication company Vodafone Czech Republic a. s.
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